How to find and keep digital talent in the public sector

Gartner Australasia Pty Ltd

By Gabriela Vogel
Monday, 23 May, 2022

How to find and keep digital talent in the public sector

Attracting tech talent is an increasingly difficult task, particularly in the public sector, where less flexibility makes it harder for agencies to compete.

A variety of talent challenges currently plague both private and public sector organisations across Australia, including changing employee preferences, an aging workforce, hierarchical management models and other factors. Across the board, there’s a shortage of digital and technology skills.

While competition for tech talent is global, Australia has a bigger retention problem. A Gartner global labour market survey found that in the last three months of 2021, 39 per cent of IT workers in Australia were actively seeking new jobs, higher than the global average of 32 per cent. Only 23.6 per cent of Australia’s IT workers had a high intent to stay in their current job.

The public sector, however, has specific challenges. Private sector companies, semi-governmental and state-owned enterprises have more flexibility. Their pay policies, rewards and benefits such as variable pay and performance-based bonuses, shorter time to hire, and a personalised and swift onboarding process, make it harder to compete for talent.

There are growing skills shortages in legacy support areas, which aren’t attractive to the new generation workforce. Those who work with legacy systems often spend too much time struggling with technology, grappling with paperwork and working on repetitive manual tasks.

An increasingly aging workforce creates workforce imbalance. The lack of a talent pipeline and succession planning, which would usually be the solution, is now catching up with many government agencies as the workforce ages.

Talent shifts from the public to the private sector also increase the skills gap. Talented employees might consider the private sector a better option for customised learning and development. This, in turn, forces leading government organisations to increase spending and dependency on third-party vendors to design and deliver transformation initiatives.

However, there remains much that public sector organisations can do to compete for tech talent. Consider the following strategies:

1. Accelerate training and development through academy programs

Government organisations are scrambling to upskill and re-skill their civil servants. This is not only to adopt new digital tools, but also to support, maintain and use them productively. This means creating academy programs for civil servants with both digital and non-digital backgrounds.

This is where most government organisations are investing time, energy and budget — intern and apprenticeship programs, succession programs, knowledge-transfer programs and digital academy, among others.

2. Test different mobility and flexible work models

A range of different mobility and flexible work models are being tested, such as the type of work and where work is conducted. It’s hard to identify one single flexible model across government organisations, but even the most restricted and conservative agencies are piloting flexible models, usually starting in IT given their work dynamics.

Regional hubs implemented by the Victorian Government showcase this flexibility. Public sector workers relocating from Melbourne now have regional offices to work from known as GovHubs. The Ballarat GovHub is a great example, helping to revitalise a major part of the Ballarat CBD and generate long-term jobs growth. This initiative was planned before the pandemic, but has since gained new meaning, importance and adoption levels.

3. Invest in diversity, equity and inclusion

With competition for digital and technology talent rising and societal pressure for more diverse, equitable and inclusive environments, government organisations are increasing their efforts to attract and retain untapped talent.

Revisions are being made to the recruitment and hiring process in government to: remove potential bias, tailor programs to hire diverse talent, provide specific mentorship and sponsorship programs, set targets for diversity hire, and tailor employment value propositions (EVP) to focus on creating a more inclusive environment.

4. Revise the EVP for technology

Government organisations are working in a multi-generational workforce and expectations are changing. In response, several entities are rethinking their EVP, reinforcing the meaning of serving and contributing to a better society. Gartner is seeing this more in individual agencies and institutions, with very few at a national level.

The Australian Government has designed the APS Workforce Strategy 2025 in response to increasing desire for more flexible working and diversity. An important part of strategy is to attract, build and retain skills and talent through to the end of 2025.

5. Invest in partnerships and ecosystems

Most government institutions are exploring partnerships with both private and public entities — educational institutions, ministries, departments, agencies, LGAs and NGOs — to push learning and development to another level. Many are using these partnerships and are building supporting ecosystems to promote collaboration and sharing of knowledge and experience on digital.

6. Reform HCM systems and L&D technology

One of the key competitive advantages that the private sector has over the public sector is time to hire and career development. Knowing this, several government organisations are using technology to modernise and help facilitate learning

7. Change job classifications and wages

Some government agencies are increasing pay to compete with the private sector. Not an easy task, but those who have been able to work at this level have been doing so for specialised and scarce talent in digital and technology.

8. Join forces and apply a whole enterprise approach

Government organisations are realising that “together they are more”. So, instead of competing for talent individually, they’re creating whole-of-enterprise workforce strategies and initiatives to recruit and retain digital/technology professionals.

The APS Workforce Strategy is a great example. It was designed across the civil servant journey and is focused on embracing data, technology and flexible/responsive workforce models, strengthening integrity and purposeful leadership, as well as attracting, building and retaining skills, expertise and talent.

The Australian Public Service Commission will work with agencies to coordinate the delivery of crucial outputs across the service. It won’t replace the agency-level strategic and operational planning process, but it will support agencies in the process.

*Gabriela Vogel is a senior research director in Gartner’s Executive Leadership team. She advises senior executives on how to lead in times of change.

Image credit: ©

Related Articles

Why do governments struggle so much with IT?

Given how much easier technology has become to adopt and deploy over the past few years, why is...

Threading the CRM needle in public sector contact centres

Being a customer service agent can be a thankless task at the best of times, and that's never...

E-invoicing deadline looms

Australian federal government agencies only have a few weeks left to fully adopt e-invoicing...

  • All content Copyright © 2022 Westwick-Farrow Pty Ltd