DNA Labs introduces five service offerings


By Dylan Bushell-Embling
Friday, 25 January, 2019


DNA Labs introduces five service offerings

The NSW Government’s Digital NSW Acceleration Laboratories (DNA Labs) has introduced five key service offerings to reflect its transition from a push to a pull model of engaging with government departments.

DNA Labs is structuring its existing engagement activities around the five service offerings, focused on life journey mapping, prototype development, core components and platforms, strategic enablement and capability improvements.

According to Government Chief Digital Office Portfolio Director for Digital Strategy & Capability, Digital Acceleration Marina Chiovetti, the transition will allow agencies to better understand how to engage with DNA Labs.

“Additionally, by putting more structure around our service offerings, it allows us to build long-standing teams around specific capabilities. That means moving work to teams instead of the old model of moving people to the work,” she said.

“So when an agency engages DNA Labs for a piece of work, they are not only getting highly skilled individuals to work on their service needs, but also an experienced team that has worked together in the past solving similar problems.”

The first key service offering, Life Journey Mapping, will be focused around projects offering opportunities for improvements to services related to life events, such as births, deaths and significant events in between. The teams working on this category are working with parties across agencies to identify such opportunities.

Meanwhile, the prototype development service offering will focus on helping agencies test the validity of projects before committing to large investments or big implementations.

Another service offering concentrates on the design and development of core components and platforms for government services, as well as opportunities for allowing their re-use by other agencies.

The strategic enablement service offering will focus on design and development coaching, support and team augmentation to enable digital transformation, while the capability uplift offering will involve offering services including workshop facilitation, digital skills or role-specific training and coaching and market or user testing.

“The DNA Labs Team is very excited about what 2019 has in store. We expect to grow in both size and capability and we look forward to more partner projects this year,” Chiovetti said.

Image credit: ©stock.adobe.com/au/kras99

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