IP Australia lays out 2018–22 strategic roadmap
IP Australia has laid out its corporate plan for the next four years, with a particular focus on modernising the agency’s capabilities with innovative technologies.
The agency’s strategic roadmap for 2018–22, part of a wider roadmap covering the years until 2030, will involve identifying ways to improve the quality and timeliness of the IP rights-related services the agency offers.
As part of these efforts, IP Australia is considering the use of new technologies to change the way the IP system is managed.
For example, IP Australia is evaluating blockchain technology as the potential basis for an alternate IP trading platform.
Digital platforms are also providing opportunities for improving the administration, examination, monitoring and enforcement of IP rights. Accordingly, the 2018–22 roadmap calls for the development of workforce management reforms such as the delivery of IP Australia’s planned Future Way of Working internal program.
IP Australia is also looking to utilise technology to deliver capabilities including automated processing and guided decision-making capabilities for IP rights processing, as well as a new platform to improve trademark rights processing.
IP Australia’s efforts to improve B2B and online services based on the use of APIs is another component of the roadmap.
Another key focus will be the smarter collection and use of data, including the use of AI and analytics to enhance customer experiences. IP Australia aims to position itself as a global leader in IP data provision and analysis.
The next stage of IP Australia’s Strategic Roadmap, covering the years 2022–26, will see the agency focus on areas including the development of a single technology platform for IP rights processing, as well as further modernising business processes and the use of data to inform decision-making.
As part of these efforts, IP Australia plans to champion the World Intellectual Property Organisation’s (WIPO) efforts to enhance cross-border and cross-government data integration, and develop a data platform that supports the development of intellectual property tools and apps for global use.
Finally, the 2026–30 component of the roadmap calls for ongoing investment in technology, training and advanced business processes to improve the customer experience.
Another key focus will be advocating for and contributing to the development of effective global IP and business information data platforms for IP offices, customers and stakeholders.
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