How event technology is improving public sector event delivery

Government-led events are continuously looking to private event management systems to improve guest management and experience.

As many public sector events take place in outdoor settings and attract people of all ages, event technology plays a vital role in ensuring safety and operational efficiency.

Here’s how event technology is being used to support public sector event operations in practice.

Knowing what is happening on site in real time

During an event, one of the biggest operational challenges is maintaining real-time visibility of what’s happening on the ground. Crowd density can change quickly, entry points can slow, and queues can form in areas that appeared manageable on a map. This is where a crowd management platform like Optic, created by PMY Group, can help.

Optic monitors crowd movement and behaviour, delivering live, historic, and predictive insights that show how people move through spaces helping operational teams make faster, smarter decisions that enhance safety, improve guest experience, and unlock new revenue opportunities.

Optic’s unique advantage lies in its ability to integrate seamlessly with a blend of existing CCTV, ticketing, accreditation and event management systems, as well as PMY supplied cameras and LiDAR sensors, consolidating complex data into clear, actionable insights. The data is delivered through dashboards providing immediate understanding of crowd conditions using live data across a site.

PMY can support events by deploying on-site analysts or by training internal teams to confidently use the platform themselves. PMY has a track record of working with local government and state transport agencies through to the world’s largest sporting events, and stadiums.

It is a solution that can be scaled to any size or need.

Helping teams work together with better information

In addition to crowd intelligence, PMY supports its clients transform through technology.

Whether providing advice on how to upgrade a venue’s existing technology suite, or partnering in the design, deployment, and support of event and venue enterprise networks, including switching, Wi-Fi and backbone infrastructure, PMY’s experienced team has worked with thousands of events worldwide.

The customer is always at the heart of each solution design to ensure the innovation developed meets the needs of the client.

In the USA, PMY partners with government agencies to design and deliver secure, future-ready technology solutions that serve communities and improve service delivery. Whether it’s smart precincts, control rooms or civic infrastructure, PMY ensures tech enhances both public engagement and operational resilience. This education and public sector expertise is shared with PMY’s Australian team to execute solutions that shape the way people learn, live, move and govern.

Planning government events with greater confidence

As expectations on public sector events rise throughout each municipality, it’s vital events and festivals manage crowds effectively while keeping the guest experience top of mind.

For organisations reviewing how event operations are supported through technology, across different sites and event types, expert input can help bring clarity. PMY Group works with public sector agencies to apply event technology in operationally practical ways.

Contact PMY Group to discuss current or upcoming event requirements.