DTA publishes content strategy guidance

The Digital Transformation Agency has worked with public service digital content specialists to create a set of content strategy guidelines for all government agencies.

The guidance has been developed based on research and input from over 40 government organisations.

It includes recommended approaches to common issues including removing content, using metrics to improve digital content, defining content needs, setting goals and KPIs, and managing content requests.

According to the agency, a content strategy can reduce the cost of production, encourage more efficient ways of working, improve the quality of content and provide clarity on who is responsible and accountable for digital content.

Research from KPMG Australia indicates that 50% of people using government services have difficulty finding information online, with 24% of these resorting to making a phone call. Each call costs departments an average of $6.60 per transaction, compared to just 40 cents for an online transaction.

The guidance has a strong focus on securing senior management buy-in and helping content decision-makers and producers understand the value of a content strategy across the organisation.

Meanwhile, the DTA has been allocated $92.4 million in the latest Budget to accelerate the implementation of the GovPass single online identity initiative, as well as $700,000 to explore the potential of blockchain technology in improving government service delivery.

Image credit: ©vege/Dollar Photo Club

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